Data privacy policy

Contact details of the person in charge
GKN Sinter Metals Engineering GmbH
Dr. Meinhard Ploner
Pennefeldsweg 11-15
53177 Bonn, Germany

Contact details of the data protection officer
Andrea Backer-Heuveldop
ds² Unternehmensberatung GmbH & Co. KG
Falkenstraße 10
33775 Versmold Germany

Purpose of processing personal data
Secured electronic data-sharing via the "InstAMetal" web platform. Personal data is exclusively used to carry out and process your orders and for the use of the "InstAMetal" web platform. In addition, data is transmitted to Google Analytics in order to improve understanding of user behaviour. Anonymised data is processed in order to make further improvements to the InstAMetal product.

Legal substantiation for processing your data from 25 May 2018
We process your data for the purposes of contract fulfillment pursuant to Art. 6 para. 1 lit. b EU -GDPR. Processing of your pseudonymised and anonymised data is carried out pursuant to Art. 6 para 1 lit. f for the purposes of need-based design and optimisation of the platform.

Recipients or categories of recipients of your data
We employ contractors for processing your personal data with whom we have concluded agreements concerning data processing within the scope of the contract which complies with the requirements of German and EU data privacy law. The other recipients to whom your data is sent are affiliated companies of GKN Sinter Metals Engineering GmbH within the meaning of § 15 AktG (German Stock Corporation Act), provided your data is required to fulfil your orders.

The servers on which the data in the platform are hosted are located in Germany. Measurement and evaluation of your user behaviour also takes place via Google Analytics. This website uses Google Analytics, a web analysis service provided by Google Inc. ("Google"). Google Analytics uses what is referred to as "cookies", which are text files which are stored on your computer and which permit your usage of the website to be analysed. The information generated by the cookie concerning your use of this website is generally transferred to a Google server located in the USA and saved there. If IP-anonymisation has been activated on this website, your Google IP address will be shortened by Google within EU member states or in other countries which are party to agreements governing the European Economic Area prior to the data being transmitted to the US. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google will use the information as required by the operator of this website in order to evaluate your usage of the website, to generate reports concerning website activities and to provide other services to the website operator in connection with the usage of the website and the Internet. The IP address transmitted from your browser for the purposes of Google Analytics will not be combined with other data from Google. You can prevent cookies from being stored using the corresponding settings on your browser software, however; please note that if you do so not all functions of this website will be fully available to you. You can also prevent the data which is generated by the cookie concerning your use of the website (incl. your IP address) being transmitted to Google and processed by Google by downloading and installing the browser plugin which is available via the following link (

You can prevent data being collected by Google Analytics by clicking on the following link. An opt-out cookie is applied which prevents data being collected in future when visiting this website:

Deactivate Google Analytics

Information concerning the terms and conditions of use and the implementation of data privacy can be found on or on On this website, Google Analytics has been expanded to include using the code “anonymizeIp” to warrant that IP addresses are collected anonymously (referred to as IP masking).

Information concerning the intention to transmit your data to locations outside the EU/EEC
Transmission of personal data outside the EU/EEC takes place via transmission to Google Inc. Google Inc. is headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. There is no European Commission adequacy resolution governing the transmission of personal data to recipients which are headquartered in the USA. The transmission of personal data is regulated through EU standard contractual clauses. You can find information and a copy of the EU standard contract clauses on the EU Commission website

Length of time your data will be stored and criteria governing this duration
Your data will be stored for the duration of the business relationship and beyond, pursuant to the applicable legal retention periods.

Exercising your rights as an affected party
At all times, you are able to request information in writing by addressing a request to GKN Sinter Metals Engineering GmbH (Dr. Meinhard Ploner, concerning the personal data stored by us about you. You may also request corrections and/or deletions and/or restrictions to be applied to the processing of your data and/or lodge an objection to the processing of your data so that we do not retain your data due to applicable legal provisions for a specific period.

As a natural person, i.e. for example as a sole trader, you have the right to receive the personal data which you have provided to us in a structured, standard and machine-readable format and you have the right to transmit these data to another responsible party without hindrance by us provided (a) the processing (i) takes place in accordance with your permission to process the personal data pertinent to you for one or several specific purposes pursuant to Art. 6 para 1 lit. a EU- GDPR or pursuant to art. 9 para. 2 lit. a EU - GDPR and/or (ii) for the purposes of contract fulfilment pursuant to Art. 6 para. 1 lit. b EU - GDPR and (b) the processing takes place with the assistance of an automated process. When exercising your right to such a data transfer, you have the right to request that the personal data be transmitted directly from us to another responsible party, insofar as this is technically feasible.

Possible consequences of not providing your data
If you intend to use the "InstAMetal" web platform, you are required to enter your access data. If your data is required to carry out and process your tasks and to use your web platform, not providing your data means that the "InstAMetal" website may not be accessible to you and tasks cannot be completed or cannot be fully completed.
While you are using the "InstAMetal" web platform, data is transferred via your internet browser to the web servers of the "InstAMetal" web platforms for technical reasons. It is not possible for us to draw conclusions about you based on this data. If you contact us by email, we will only use this data to respond to your request.

Cookies and additional use of your data
The "InstAMetal" web platform uses cookies in order to make its services more effective and user-friendly. Cookies are invalidated on the server after one session.

Should you have a complaint, please contact the relevant supervisory body.